| 赵悦乔,苏潇歌,刘凯璇,郭馨月,崔颖.利用微信和微博为传播媒介的儿童看护人健康科普效果评价[J].Chinese journal of Epidemiology,2024,45(9):1302-1307 |
| 利用微信和微博为传播媒介的儿童看护人健康科普效果评价 |
| To evaluate the effect of health science popularization in child caregivers by using WeChat and Weibo as communication media |
| Received:April 22, 2024 |
| DOI：10.3760/cma.j.cn112338-20240422-00209 |
| KeyWord: 儿童看护人 健康知识 认知 行为改变 健康科普效果 |
| English Key Word: Child caregiver Health knowledge Awareness Behavior change Effect of health science popularization |
| FundProject:中央财政-中国疾病预防控制中心公共卫生应急反应机制运行（102393220020010000017） |
| Author Name | Affiliation | E-mail | | Zhao Yueqiao | Health Communication Center/12320 Health Hotline Management Center, Chinese Center for Disease Control and Prevention, Beijing 102206, China | | | Su Xiaoge | Health Communication Center/12320 Health Hotline Management Center, Chinese Center for Disease Control and Prevention, Beijing 102206, China | | | Liu Kaixuan | Office of Policy and Planning Research, Chinese Center for Disease Control and Prevention, Beijing 102206, China | | | Guo Xinyue | School of Public Health, Anhui Medical University, Hefei 230032, China | | | Cui Ying | Office of Policy and Planning Research, Chinese Center for Disease Control and Prevention, Beijing 102206, China | cuiying@chinacdc.cn |
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| Abstract: |
| 目的 评价2020年以中国CDC官方微信、微博平台为传播媒介面向儿童看护人开展健康科普的效果。方法 根据2020年1-3月发布的儿童健康知识自行设计调查问卷，在中国CDC官方微信、微博上网络邀请公众参与调查，分析参与调查的儿童看护人相关健康知识的认知情况及健康行为改变情况。结果 本研究儿童看护人1 325人中，健康养育知识的7个题目中知晓率最低的为慢性病复查知识（74.94%），最高的为素质教育知识（99.55%），除慢性病复查知识知晓<75.00%（不合格）以外，其余6个问题均合格（知晓率≥75.00%）。Logistic回归分析显示，文化程度为高中/中专、大专、本科、硕士及以上，职业为工人、商业/服务人员、教师、公司职员是儿童看护人慢性病复查知识是否知晓的影响因素（均P<0.05）。开展相关健康知识科普后，儿童看护人的健康行为较之前均有较大提升（均P<0.001）。结论 呼吸系统疾病高发期，利用微信、微博新媒体平台传播健康知识取得了较好的科普效果，儿童看护人健康养育知识的知晓率较高且健康行为有很大提升。应重点向低文化程度的儿童看护人普及儿童慢性病复查知识，特别是工人、商业/服务人员等。 |
| English Abstract: |
| Objective To evaluate the effect of health science popularization in child caregivers by using social media of WeChat and Weibo in China in 2020. Methods A questionnaire was designed based on the knowledge of children health from January to March 2020, and the public were invited to participate in the survey by visiting the official accounts of WeChat and Weibo of China CDC to analyze the awareness of health related knowledge and the change of daily behaviors in the child caregivers. Results In the 1 325 child caregivers included in this survey, the awareness rate of chronic disease reexamine was lowest (74.94%), and the awareness rate of quality-oriented education was highest (99.55%). In the 7 questions in the questionnaire, the correct answer rate of the question about the reexamine of chronic disease was <75.00% (below the standard), the correct answer rate to other six questions were all ≥75.00% (above the standard). Logistic regression analysis showed that the education levels of senior high school or technical secondary school, junior college, bachelor's degree, master's degree or above, being worker, business/service personnel, teacher and company employee were the influencing factors for the awareness of the chronic disease related knowledge in child caregivers (all P<0.05). The daily behaviors of child caregivers after acquiring health knowledge were significantly improved (all P<0.001). Conclusions In the season with high incidence of respiratory diseases, the use of new media platforms, such as WeChat and Weibo, to conduct health education had a good performance, resulting in higher rate of knowledge about healthy parenting and a significant improvement in daily behaviors in child caregivers. The Results showed that the health education about the reexamine of chronic diseases in children should be focused on child caregivers with low education level, especially workers, business/service personnel. |
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